About uS
The RCFE Association Unites Board & Care, 6-Bed, and Residential Assisted Living Owners & Operators
Our Vision
To be California’s leaders in providing the tools and resources necessary to set a new standard of excellence in the board and care, 6-bed, and residential care home industry.
Mission
Statement
By uniting to share knowledge, resources and best practices, we are ensuring a better-quality life for seniors and their families.
Leadership
William Young
Founder & President
William Young is the Founder and President of the RCFE Association, where he channels his passion for uniting and uplifting residential care home owners. Through this organization, he fosters innovation, best practices, and advocacy to strengthen the senior living industry. He is also the Founder of Senior Living Savvy, a consulting firm dedicated to empowering RCFE owners and senior living providers, and Elder Care Wise, a geriatric care management firm that supports families and their loved ones in navigating care decisions.
With over a decade of experience as a Licensed RCFE Administrator, William has held key leadership roles in some of America’s largest Assisted Living and Memory Care companies. He began his career as a caregiver, gaining invaluable firsthand experience in resident care. His dedication and expertise led him to become a Sales Director and Sales Coach, where he guided families and mentored teams. As an Executive Director, he successfully led communities to excellence, and as a Regional Director, he oversaw multiple locations, driving strategic growth and elevating industry standards.
His deep-rooted experience, entrepreneurial drive, and passion for purpose-driven care inspired him to leave the corporate world and establish Forever Young Memory Care—his first business and a reflection of his commitment to providing exceptional, person-centered care. Today, it stands as California’s top-rated residential care home, embodying his vision for compassionate and high-quality senior living.
A Chapman University graduate with a degree in Psychology, William applies his education and expertise to empower RCFE owners, helping them elevate their businesses while advocating for collective strength in the industry. His approach is driven by deep gratitude for the relationships he has built—with fellow care providers, industry leaders, and the families he serves. He believes that meaningful connections and collaboration create lasting impact.
Beyond his professional endeavors, William finds fulfillment in cherishing life’s moments with his wife, four children, and beloved dog, Charlie. His dedication to service, mentorship, and community reflects a profound appreciation for the opportunities he has been given to help others. He resides in Tustin, California, where he is known as a senior living advocate, trusted consultant, and passionate entrepreneur.
Advisory Board
Dr. Geiss
Born and raised in Orange County, California, Dr. Geiss attended undergrad at Brigham Young University followed by Medical School at Midwestern University in Phoenix, Arizona. Dr. Geiss is a Doctor of Osteopathy, or D.O. He is trained and licensed in traditional medicine but he also focuses on treating the whole person and not solely the disease.
Dr. John Geiss started his medical profession treating patients in a regular doctor’s office setting. As more elderly patients came to him for treatment, he saw how taxing the process was on them, and recognized the need for a house call service that focused on the care of seniors in their homes for Southern California. He started Geiss MED 4 years ago with the mission, and purpose, to improve senior healthcare by bringing the doctor’s office to them. This approach keeps our seniors as healthy as possible and at home, so they only go to the hospital or emergency room when they really need to. This improves the quality of their care, and even lowers their healthcare cost. Dr. Geiss is very passionate about his patients and believes that by delivering tailored medical care to them, we can help make their lives better.
Christine Sevier
Specializes in providing seniors with complementary advocacy, education, and assisted living referrals. She has spent 10 years serving as a local Advocate, Case Manager, and as a Mental Health Counselor at John Muir Hospital which made her an expert at identifying and navigating community resources. After being appointed as her grandmother’s conservators due to her Alzheimer’s diagnosis, she founded Creating New Hope out of necessity.
She has a BA in Psychology from John F. Kennedy University and is a Certified Administrator for Residential Care for the Elderly (RCFE) through the State of California. She serves Commissioner on the Alameda County Area on Aging Council. As well as Vice-Chair of the Senior Center Advisory Committee appointed by Mayor David Haubert of the City of Dublin.
She spends a majority of her time educating families and advocating for quality, affordable long-term care options.
Ivonne Meader
Ivonne Meader was born and raised in Colombia. Her parents always housed her family elders and took care of them until the end. She grew up loving our elders and learning from them. This life experience created a strong affinity for the elderly who are in need of much care and compassion.
Ivonne completed her undergraduate degree at Universidad CESA in Bogota, Colombia and then moved to the United States to do an MBA in International Management at the University of St. Thomas, Minnesota. She worked in the corporate world as International Marketing Manager for Mattel toys, Marketing Director for Sony, and Brand Manager for Samsung to name a few. Then her calling came to be part of the elder care world. Ivonne was immediately attracted to do something she was passionate about and started a new chapter in her life. Now, she continues to serve the elderly by improving the lives of her residents.
Ivonne Meader is the owner and administrator of Mom & Dad’s House with Premiere Senior Living Facilities in Lakewood and Long Beach California. Her passion is to create senior homes that go far beyond just “room and board”. Harnessing her corporate experience, Ivonne found that the eldercare business lacked processes and procedures. After not finding a suitable option to professionalize her business and services, she and her husband Matt decided to develop Caring Data, LLC., a communication and documentation program for the RCFE and ARF industry.
When she’s not fully engaged in Mom and Dad’s House or Caring Data, Ivonne enjoys sharing best practices and “consulting” with other business owners to improve the care for the elderly all around the country. She also enjoys spending time with her husband and 16 year old twins.
Seth Curkin
Seth Curkin is one of the owners and administrators of Bubbe & Zayde’s Place an assisted living facility located in Santa Ana, CA. He received his bachelor’s degree from Long Island University and his Juris Doctor from Benjamin Cardozo School of Law. Prior to working in the elder care industry he practiced law in NYC for 14 years.
Seth has always been dedicated to serving those in need. He is very grateful and considers himself very fortunate to be working with the elderly. He is constantly attempting to learn and establish the best practices necessary to provide the highest level of quality care for seniors. He believes in working together with the community to ensure that the industry as a whole is always improving. He also believes the best way to do that is by sharing insight and information that we have all learned through our experiences.
When Seth is not at work he loves to spend his time with his wife and two young children exploring all that life has to offer.
Rodney Burris
Over the course of the previous 15 years, Rodney Burris has had the opportunity to serve as a leader in Regional, Executive and Board Member roles across a spectrum of Healthcare organizations. These ventures have spanned from large corporate structures to small start-up companies. His intensity, drive and passion to care for others is a derivative from playing the role of patients many times throughout life. These events have inspired Rodney to build high performance teams that desire to broaden their positive impact through creation and innovation. He is currently the Co-Founder, President and COO of Care Partners, a unique healthcare continuum that provides Transitional Medicine, Comprehensive Care Management and Home Care services.
Most recently, Rodney joined Silverado serving as the Vice President of Operations for Silverado At Home in 2014. Over the previous 2 years, the At Home service line consistently broke every Revenue, EBITDA and census record multiple times since the inception in 2006.
Prior to joining Silverado, Rodney joined the 4 founding partners at Mission Healthcare, Inc. as the Chief Financial Officer, Chief Operations Officer and member of the Board of Directors. During Rodney’s tenure, Mission enjoyed an expansion from skilled intermittent Home Healthcare to Hospice, Infusion Clinic and non-medical Home Care while the valuation of the company went from 300,000 dollars to approx. 25 million over the same time span.
Rodney received his Bachelor of Applied Science (BAS) degree in Resource Management with a minor in Business Management from Troy State University in 2005. Although a natural leader, Rodney honed his leadership skills as a member of the United States Army from 2001 to 2009 where he was honorably discharged.
Rodney has been married to his amazing wife, Christina Burris since 2001. They met when Christina was stationed with the United States Marine Corp. in Augusta, Georgia. Together, they have a wonderful eleven-year-old son named Vin. While Christina and Vin serve as the primary inspiration behind Rodney’s drive to positively impact and change the world, the memories ingrained in his character of those who have cared for him, loved him through his most frightening moments serve as his deep-rooted purpose and calling in life.
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Associate Partners
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