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RCFE Association

The Path Forward — Leading Through and Recovering from Reputational Crisis Thursday, February 4 | 1-2 PM ET

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Meeting Details

Leadership Development Series
The Path Forward — Leading Through and Recovering from Reputational Crisis
Thursday, February 4 | 1-2 PM ET

The pandemic has created a crisis in confidence on the part of adult children making long-term care decisions for their parents. Additionally, this past year has demonstrated how difficult it has been to differentiate senior living from nursing homes in the eyes of the public, the media, and regulatory agencies. How we lead now will determine if we emerge from this crisis as a stronger industry, with our reputations restored. This webinar will feature a crisis communications expert who will engage industry leaders in a thoughtful discussion of the path forward.

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Espey, William
PRESENTER

William Espey
Formerly the driving force behind Chipotle’s unique brand voice, William’s focus on the authentic expression of Chipotle’s unique values, culture, and character helped create the foundation that made it one of the most successful brands of the last 25 years. Today, as a branding expert in the consulting space, William shares vital lessons on branding to help others develop a compelling and distinctive communication style that resonates with customers across all channels. His innovative, non-traditional approach to marketing has helped revolutionize an industry, and now audiences benefit from his insights on how to harness the power of a strong brand identity to build long-term customer relationships, and ultimately, drive sales and growth.
Bacon, Brenda
PANELISTS

Brenda Bacon
Brenda co-founded Brandywine Living in 1996 and serves as the company’s president and CEO. Previously, she served as chief of management and planning, a cabinet-level position under New Jersey Governor James J. Florio from 1989 to 1993. During President Clinton’s first term, Brenda was on loan to the Presidential Transition Team as co-chair for the transition of the Department of Health and Human Services.
Hsiao, Kai

Kai Hsiao
Currently CEO of Eclipse Senior Living, Kai previously served as senior managing director – senior housing properties at Healthpeak Properties, Inc. (NYSE: PEAK), a fully integrated real estate investment trust (REIT) that invests primarily in real estate serving the healthcare industry. Prior to Healthpeak, Kai served as president and CEO of Holiday Retirement.
Hutchinson, Richard

Richard Hutchinson
Richard is the founder and CEO of Discovery Senior Living. During his 25+ year career, he has negotiated and closed more than $5 billion in equity and debt transactions while establishing relationships with many of the industries’ key financiers, investors, and operators. Additionally, Richard was recently appointed to The Florida Council of 100.